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How To Avoid Spam When Sending Emails

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DIDO Agency

Email is a popular communication channel that uses to connect employees with customers and mass mailings. Companies share the news, and helpful content, and talk more about products with it. The user’s consent is required to receive such emails. They rarely cause negative feedback because users expect or are ready to receive emails. Sometimes it happens that the messages are not sent or get into spam.

What are spam filters?

A spam filter is a sorting algorithm that is an example of some filtering criteria:

■ Headers of the letter. It checks the information in the headers of the letter.

■ Content filter. The system looks for spam-related words in the email.

 Analysis of user behavior. If a client doesn’t open emails from a brand and complains about spam, then an individual spam filter may work. If there are a lot of spam complaints, all users will get spammed.

Personalization in email marketing is the formation of letters. It takes into account the personal preferences of the addressees, their problems, and interests.


How to avoid getting spammed when sending emails

1. Use double opt-in

Double opt-in implies a subscription and its confirmation. This approach helps to prevent incorrect and uninterested subscriber addresses from getting into the mailing list. First, users enter their email and other data in the subscription form, and then they receive triggered emails asking them to confirm the subscription.

2. Track the number of spam complaints

The spam complaint rate should not exceed 0.5%. If this figure is higher, then something is wrong. Here are a few reasons why users may send emails to spam:

 irrelevant content;

 irrelevant offers;

 too frequent or irregular mailings;

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